Ford Motor’s pickups, utilities offset slumping car sales

Ford’s U.S. pickup and van sales rose 9.1 percent in May, while utility vehicles inched up 0.5 percent. Photo credit: DAVID PHILLIPS

Ford Motor Co.’s most profitable model line, the F series, overcame more than a week of downtime caused by a parts shortage to carry the company to a 0.5 percent sales increase in May, despite declines for Ford’s cars and the Lincoln brand.

The automaker’s pickup and van sales rose 9.1 percent, while utility vehicles inched up 0.5 percent. Car sales dropped 13 percent a month after Ford announced plans to phase out every passenger car in its North American lineup except for the Mustang and upcoming Focus Active.

The company said F-series incentive spending was under $4,000 per vehicle last month, as the nameplate’s average transaction price rose $1,400 from a year ago to $46,500. Inventories fell to 68 days’ worth, from 86 a month ago, after production was halted at plants in Michigan, Kentucky and Kansas City following a May 2 fire at a magnesium supplier plant in mid-Michigan.

Lincoln sales fell for the eighth consecutive month, although executives contend the luxury brand’s overall business is healthy. Sales of the redesigned Navigator skyrocketed 122 percent last month, and Lincoln’s retail share grew to 6 percent from 5 percent a year ago, Ford said.

Brands: Ford up 0.8%, Lincoln down 5.2%

Notable nameplates: F series up 11% to 84,639, marking its fourth month over 80,000 units in the last nine months; Transit up 12% to 15,513; Mustang up 11% to 8,739; Fusion down 29% to 15,253; Escape down 3% to 26,993; Lincoln Continental down 38% to 660; Navigator up 122% to 1,837.

Incentives: $4,226 per vehicle, up 2.5% from a year earlier, according to ALG.

{{title}}

{{abstract}}

Read more >

Be the first to comment

Leave a Reply

Your email address will not be published.


*