The Genesis G90 is going hyper-upscale for the 90th Academy Awards on Sunday. The company will premiere five new G90 Special Edition sedans, joining the five from the 2017 awards, in conjunction with Vanity Fair, which by the way is throwing the party of record after the Oscars (send us a ticket!).
The Special Edition G90s will serve as transportation for award nominees and influencers. This is the second year Genesis worked with Vanity Fair on the special models.
The five sedans include (in Genesis’ words, not ours):
A Touch of Sensuality: Finished in warm light silver and matte cocoa brown, this G90 epitomizes a cause for celebration. Brown Nubuck leather and desert sand napa leather interior offer a smooth embrace to the passenger.
Stardust: This G90 sedan practically sparkles under the award show lights, with deep flakes of dark gray. Tuxedo-style black velvet lines the cockpit.
Emerald Dream: Saturation is in the details of this G90 finished in complementary hunter green and dark brown. Inside, the Genesis logo is featured in a repeating geometric pattern in the green leather.
The Ruler: This brick-red and gray G90 demonstrates a dynamic approach to the Genesis color and trim philosophy. The red Nubuck leather interior is enhanced by free-flowing, organic patterns reminiscent of a designer’s sketch.
Refined Understatement: With silver-dotted piping and a refined finish to the black Nubuck and napa leathers, this G90 in dark blue and matte white appends a modern and fresh point to the collection.
After the show, these two-tone sedans will head to Genesis Gangnam in Seoul, South Korea, and they’ll also appear at future Genesis brand events. For now at least, they’re unfortunately not for sale. But if we had to choose, hunter green, all the way.
We’ll probably see more of these uber-luxe sedans in the future, too.
“The 2018 G90 collection has been designed to honor the glamour of Hollywood and break automotive color and trim boundaries,” said executive vice president Luc Donckerwolke, head of Genesis Design. “These special editions are just the beginning of what we can imagine for ultimate Genesis tailored luxury.”
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