PARIS — PSA Group’s methodical return to North America so far has been marked by futuristic steps into mobility services.
Now, it’s about to get more traditional.
In the coming months, the French automaker will make key decisions about how it will distribute and sell cars, CEO Carlos Tavares told Automotive News at the Paris auto show.
For starters, the company will make a call on its product plan, including which of its brands will be represented in the U.S. In addition, PSA will decide where its U.S.bound vehicles will come from and what the distribution model will be.
“For each of those strategic questions, there are several scenarios,” Tavares said. “We are going to decide between now and spring of 2019.”
Tavares: “Several scenarios”
Those decisions will give a much clearer sense of direction for the auto maker, which pulled its Peugeot brand from the U.S. in 1991. PSA also markets the DS and Citroen lines and last year acquired Opel from General Motors.
Trade friction is complicating discussions on where the vehicles will be built, Tavares said. After slapping 25 percent tariff s on cars coming to the U.S. from China, President Donald Trump is threatening similar levies on European-built models.
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