Pam Fletcher will become a direct report to CEO Mary Barra.
UPDATED: 9/21/18 3:53 pm ET
DETROIT — General Motors is restructuring the leadership of its global strategy and electrified vehicle units as it begins to deploy at least 20 battery-electric and fuel cell-powered vehicles globally by 2023.
Effective Oct. 1, Pam Fletcher, vice president of Global Electric Vehicle Programs, is appointed to the newly created position of vice president, innovation.
Fletcher, 52, will become a direct report to CEO Mary Barra, reflecting GM’s goal of transforming itself as a company keen to capitalize on new opportunities while being less obsessed with traditional performance measures such as sales volume and market share.
She previously reported to Doug Parks, vice president of Autonomous and Electric Vehicle Programs.
Fletcher, who was appointed to her current position nearly a year ago, will be responsible “for identifying, integrating and accelerating business opportunities that make our customers’ lives easier and drive long-term value to our shareholders,” according to an internal memo obtained by Automotive News.
Parks, 57, said in an emailed statement to Automotive News that Fletcher’s new role will leverage her engineering and entrepreneurial background.
Parks’ role will expand to include Fletcher’s EV responsibilities, according to the Monday memo from Barra and Mark Reuss, executive vice president of GM’s Global Product Group.
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